Static-ad template skills
A finished concept + Canva design + brief in ~20 minutes.
Twelve template skills, one per proven static-ad format. Each master is designed once in Canva (layout, fonts, safe zones locked), and the skill does the rest: grounds itself in the brand's playbook and current editorial context, writes the variations, builds the Canva design, the asset folder, the concept page and the designer brief.
The 12 formats
/because-you-read
Before/after transformation POV
/confession
First-person confession hook
/if-you
"If you [X], this is for you" callout
/not-read
3 ironic reasons NOT to read
/please-stop
Pattern-interrupt "please stop doing X"
/read-x
"Read [Newsletter]!" value-prop body
/secret-expert
Hook-only insider flex
/should-i
Pie-chart poll, "Yes, but in orange"
/speaking-directly
Audience callout, direct address
/they-were-impressed
Social-proof anecdote POV
/wish-i-knew
First-person regret testimonial
/x-but-for-y
"[Famous X], but for [Y audience]"
Inside one run, start to shipped
Inside /if-you: the master is ready
Layout, fonts and safe zones designed once in Canva. The skill duplicates it for each new variation. Start it however you want: "/if-you-template for a client" is enough. Or steer it: hand it a winning ad and ask for more variations of that copy.
It grounds itself before writing
Reads the brand's playbook, don'ts and current editorial context, then drafts.
Minutes later: 5 variations, each with an angle map
Recognition, identity, behavior: every qualifier prequalifies a real buyer so juniors and hobbyists scroll past. Variations cite the current articles they come from, and the brand's don'ts are honored automatically. Then it ends with a question, not an action: "Approve, or tweak any line before I push to Canva?"
One "approved" later: built
The final creative in Canva (one page per approved variation, on the brand master), the asset folder, the concept page and the designer brief, already linked together. The only human touches left: confirm the brand background, approve the final, and it exports the PNGs.
The full handoff
Canva, asset folder, concept page, designer brief. Nothing to copy-paste, nothing to rename, nothing forgotten.
Rules & guardrails straight from the skill instructions
- Detect the next sequence number automatically (per-client sequence, never shared across brands by mistake).
- Read the template reference in full before generating: it holds the grammar, word caps and locked Canva values.
- Ground every line in fresh editorial context and real audience language.
- Enforce the brand's Don'ts as hard stops; export only after the GM approves the final creative.