02 Main projects
SaaS, AI, media, creator & DTC products I've scaled end to end, $5.2M+ managed across my career. Click any card →
ByteByteGo ByteByteGo
Beat the incumbent agency head-to-head and won the account.
ByteByteGo's system-design newsletter for engineers, with over a million technical readers. Launched under hard brand constraints, went head-to-head with the incumbent agency, and won. They had a head start. It didn't help.
The Daily Wisdom The Daily Wisdom
Drove sign-ups at scale for a global creator brand, with quality holding as volume grew.
The Daily Wisdom, a global creator's daily newsletter. Owned paid acquisition end-to-end and ran creator-recorded video ads at scale, keeping sign-up quality high. The target felt ambitious. It wasn't.
How to AI
Scaled an AI newsletter to ~750K and made it #1 in its category on Substack.
An AI-education newsletter and my flagship account, scaled into the #1 education newsletter on Substack.
Workweek Workweek
Ran paid growth across 6 B2B brands and got all of them green at once.
A B2B media startup running 6 creator-led newsletters across fintech, health-tech, HR and marketing. My largest, most complex account. Six brands, six audiences, one me.
A Media Operator A Media Operator
Stood up a full qualified-lead funnel for a cold, hard-to-reach B2B audience.
A B2B newsletter for media-company operators, a cold, niche audience most advertisers can't crack. Built the qualification funnel from scratch and cracked it anyway.
VSL Production / My own offers · Deletha
Wrote, produced and edited the VSLs behind $1M+ in direct-response revenue.
Before agency life I ran my own offers under Deletha. The first sales letter I ever wrote did almost R$1M in revenue. The VSLs are on the page, full scripts included.
Email Funnels / Lifecycle & onboarding
The email sequences that turned cold subscribers into buyers.
A 5-email nurture flow I wrote for a DTC cellulite product: 45%+ open rates and a path from curiosity to purchase. Acquisition gets the applause; email gets the revenue. Full copy on the page.
LinkedIn content / B2B · Social selling
B2B LinkedIn content that goes viral and books qualified leads.
Compelling, conversion-focused LinkedIn content for B2B founders: scroll-stopping hooks, authority-building insight and a giving-first angle that turned posts into 100+ comments and qualified leads.
YouTube video scripts / Scriptwriting · Retention
Video scripts that hook in 15 seconds and keep viewers watching.
Curiosity-driven scripts for educational YouTube channels: hooks, curiosity gaps and retention structure that grow the channel, written to be watched to the end.
