02 Main projects
SaaS, AI, media, creator & DTC products I've scaled. Results documented, receipts included, $5.2M+ managed across my career. Click any card →
ByteByteGo Alex Xu ByteByteGo / Alex Xu
Beat the incumbent agency head-to-head while spending ~5.6× less.
Alex Xu's system-design newsletter for engineers, 1M+ technical readers. Launched under hard brand constraints, went head-to-head with the incumbent agency, and won. They had a head start. It didn't help.
The Daily Wisdom Jay Shetty The Daily Wisdom / Jay Shetty
Drove sign-ups for a global creator brand at a third of target CPL.
Jay Shetty's daily-wisdom newsletter. Owned paid acquisition end-to-end and ran his creator-recorded video ads at scale, holding CPL at a third of target. The target felt ambitious. It wasn't.
How to AI Ruben Hassid How to AI / Ruben Hassid
Scaled an AI newsletter from ~150K to 750K and made it #1 in its category on Substack.
Ruben Hassid's AI-education newsletter. My flagship account, scaled from a ~150K launch into the #1 education newsletter on Substack.
Workweek Mike Madarasz Workweek / Mike Madarasz
Ran paid growth across 6 B2B brands and got all of them green at once.
A B2B media startup running 6 creator-led newsletters across fintech, health-tech, HR and marketing. My largest, most complex account. Six brands, six audiences, six CAC targets, one me.
A Media Operator Jacob Donnelly A Media Operator / Jacob Donnelly
Stood up a full qualified-lead funnel for a cold B2B audience and drove CPL down 73%.
Jacob Donnelly's B2B newsletter for media-company operators, a cold, niche audience most advertisers can't crack. Built the qualification funnel from scratch and cracked it anyway.
VSL Production / My own offers · Deletha
Wrote, produced and edited the VSLs behind $1M+ in direct-response revenue.
Before agency life I ran my own offers under Deletha. The first sales letter I ever wrote did almost R$1M in revenue. The VSLs are on the page, full scripts included.
Email Funnels / Lifecycle & onboarding
The email sequences that turned cold subscribers into buyers.
A 5-email nurture flow I wrote for a DTC cellulite product: 45%+ open rates and a path from curiosity to purchase. Acquisition gets the applause; email gets the revenue. Full copy on the page.
