Stood up a full qualified-lead funnel for a cold, hard-to-reach B2B audience.
A B2B newsletter for media-company operators, a cold, niche audience most advertisers can't crack. Built the qualification funnel from scratch and cracked it anyway.
The brief
A Media Operator is a B2B newsletter for media-company operators, a cold, niche, hard-to-target audience. I ran kickoff and built a full qualified-lead funnel from scratch, then cracked an audience most advertisers can't.
What I did
Authored ICP/persona strategy (legacy vs niche B2B media operators) and meeting recaps.
Built the qualification funnel end-to-end: Typeform logic, Beehiiv signup flow, disqualification routing, and a separate Events Operator flow.
Introduced a cost-per-qualified-lead framework combining Meta + Typeform + Beehiiv quality data.
Handled a client data-integrity issue and shipped an ad-guidelines doc + client funnel dashboard.
What I own here
The full loop, not a slice of it. On this account I run:
