The brief
How to AI is an AI-education newsletter, practical Claude/ChatGPT workflows for professionals. It's my flagship account and largest single win: an AI product I scaled into the #1 education newsletter on Substack.
What I did
- Owned the full launch: resolved a disabled ad account + restricted payment method with FB support, fixed a mis-firing "complete registration" conversion event.
- Ran a monthly launch cadence: concept sprints shipped across ads, email and editorial, repurposing the creator's top infographics and LinkedIn posts into creative.
- Tested UGC, AI-avatar, POV-explainer and text-over-video formats head-to-head, scaling the winners.
- Scaled spend steadily from launch while holding cost efficiency as volume grew.
What I own here
The full loop, not a slice of it. On this account I run:
- 01 Creative strategy & execution
- 02 Media buying
- 03 Funnel performance & analysis
- 04 Client-facing meetings
- 05 Weekly reports
- 06 Biweekly analysis & reports
Some ads I built
