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LinkedIn content
Compelling, converting B2B content that earns engagement and business.
I write the LinkedIn content behind B2B brands that need more than reach: posts engineered to stop the scroll, build authority, and turn a feed into qualified leads and real business opportunities.
My LinkedIn content strategy
Scroll-stopping hooks
Attention-grabbing openings that stop the scroll in a busy B2B feed.
Built for readability
Posts structured for maximum readability and engagement, never walls of text.
Authority insight
Valuable insights that position the author as an authority worth following.
Authentic stories
Real stories that genuinely connect with the target B2B audience.
Strategic CTAs
Calls to action that drive meaningful interactions, not just vanity likes.
Data-led iteration
Reading the performance data to continuously refine what works.
The brief
As a B2B content writer for Onda Skim, my goal was to attract increasingly qualified leads and potential clients for their products and services in the B2B market, written to convert, not just to be seen.
I was also responsible for developing the weekly newsletter Influenciador Corporativo, summarizing and expanding the key points covered in the Weekly Webinar.
See the content live on LinkedIn ↗The posts I wrote
Real posts written for the client's profile. Each one built to stop the scroll, prove a result, and open a conversation. Tap to read the full copy.
R$252K/yr · 4 contracts
My client is a CTO who closed R$252,000/year in strategic consulting, using LinkedIn in a non-obvious way.
He applied 3 counter-intuitive principles:
1️⃣ Silent Authority
Instead of the typical "LinkedIn guru" pattern, he focused on deep trend analysis, data-driven forecasts, real cases without self-promotion and exclusive market insights. Board members started requesting private calls.
2️⃣ Reverse Networking
Abandoned conventional tactics: zero mass messages, zero motivational posts, zero viral content, zero generic "tips". Instead, critical analysis about digital transformation, technological risks, strategic decisions and market trends.
3️⃣ High-Impact Diagnosis
In meetings with C-levels: scenario mapping, technical risk analysis, global players benchmark, 5-year ROI projections.
Results in 90 days:
→ 12 meetings with CEOs
→ 4 signed contracts
→ R$252,000 in annual revenue
→ 3 interested boards
The differential? He never "sold consulting." He just positioned himself as a strategic partner.
✅ Comment "PROFILE" and I'll send the Singular Profile Guide he used.
Sales doubled · R$45K/mo saved
My client fired the SDR team and doubled B2B sales using only LinkedIn. No ads, no cold calls, no outbound.
This client was a CEO who came to me frustrated in early 2024:
6 full-time SDRs · R$45,000/month in payroll · 180 calls per day. The result? A maximum of 2 deals/month.
After our analysis, we realized 93% of his time was spent chasing cold leads. Our strategy:
Fired the entire outbound team. Repositioned the CEO on LinkedIn. Created an organic nurturing process.
Results in the last 4 months:
→ 4 deals/month (doubled)
→ R$45k monthly savings
→ Leads reaching out spontaneously
→ Sales with half the cycle time
Why did it work? Today, B2B decision-makers don't want to be "hunted." They research. They evaluate. They choose who to follow.
✅ Comment "INBOUND" and I'll send the framework.
R$19K · 67 meetings booked
My client closed R$19,000 in LinkedIn contracts using these 3 Social Selling techniques.
1️⃣ The daily micro-content rule
Instead of long "how to be successful" posts, he shared practical tips from real interviews, common CV mistakes with examples, behind the scenes of selection processes, and weekly premium job updates. People WANTED to follow him to not miss anything.
2️⃣ The "hook question" method
Whenever someone commented, he asked ONE specific question about their professional situation. ("What's your next interview? Maybe I can give you specific tips for it.") This turned comments into natural conversations that flowed into meetings.
3️⃣ Express personalized proposal
In meetings he analyzed the person's LinkedIn beforehand, pointed out 3 clear opportunities, showed real results from other mentees, and offered a specific plan for that profile.
The result, in 90 days:
→ 67 scheduled meetings
→ 3 premium mentorships at R$5,000
→ 4 basic programs at R$1,000
The most interesting part? He had no sales experience before. He just applied a step-by-step method I developed.
✅ Comment "METHOD" and I'll send the 5 message templates that converted the most.
R$276K/yr · 5 contracts
My client is a CMO who went from generic consultant to closing R$200,000/year in contracts using 3 Social Selling techniques.
Before, his profile was like everyone else's: "Digital Marketing Specialist", "Growth Hacker", "Performance Expert". Until we completely changed the strategy:
1️⃣ Data over buzzwords
Instead of trends, he analyzed ROI of real cases, showed flaws in popular strategies, debunked marketing myths and exposed numbers nobody shows. After two months, CEOs started saving his content.
2️⃣ Anti-marketing in marketing
Zero quick-result promises, zero growth hacks, zero motivational content. Instead: raw performance analysis, hidden risks in metrics, data-driven hard decisions, failure cases with learnings.
3️⃣ Risk-based consulting
In meetings he audited the entire marketing stack, projected loss scenarios, pointed out budget leaks and showed strategic blind spots.
In 4 months of mentoring:
→ 15 diagnostics for C-levels
→ 5 advisory contracts
→ R$276,000 in annual revenue
→ 4 companies in pipeline
He stopped competing on price when he stopped selling "marketing" and started selling "risk reduction in investments."
✅ Comment "PROFILE" and I'll send the Singular Profile Guide.
R$21K/month contract
My client closed a R$21,000 per month contract using these 3 Social Selling techniques. And she's a copywriter!
1️⃣ Building authority and trust (without sounding commercial)
Social Selling begins before you talk directly to the client. She positioned herself as an authority, posting content that connected with her ideal client: business owners' pain points, case studies, real results. When the time came for a direct conversation, trust was already built.
2️⃣ Direct and personalized conversations
Forget the generic "Hi, how are you?". She contacted potential clients by commenting on recent posts or topics she knew mattered to them. No direct selling, just genuine, strategic connection that generated curiosity and affinity.
3️⃣ Scarcity
When the client was almost decided, she used a subtle scarcity trigger: limited availability. She made it clear she had restricted spots for new clients. They closed the contract to secure the position.
Authority building, personalized conversations, and limited availability. Not complex at all, but they helped her close a R$21,000 monthly contract.
✅ Comment "Message" and I'll send the 5 templates she used.
3 contracts in 2 months
"I have 800 decision-maker connections on LinkedIn but none are responding to my outreach."
This was the message from a frustrated consultant. I analyzed his process: optimized profile ✅, relevant content ✅, qualified connections ✅. The problem was elsewhere: how he conducted the follow-up.
Most people make the same mistake: they try to book a meeting in the very first message. It's like proposing marriage on the first date.
Busy decision-makers need a structured journey:
1️⃣ First, generate identification
2️⃣ Then, build authority
3️⃣ Finally, create the opportunity
I gave him a sequence of 7 emails that respect this natural B2B decision-maker journey.
The result? He closed 3 contracts in the last 2 months. No cold calls. No coming across as an annoying salesperson. Reputation intact.
✅ Comment "SEQUENCE" and I'll send the material.
The results, in their words
