Growth skills plugin
I packaged the whole workflow into a plugin a team can run.
Every skill that proved useful on my accounts became part of one GitHub-synced Claude Code plugin. Teammates install it with a single command, and every update I push lands in their setup automatically, on Mac and Windows. My personal workflow became a shared operating system.
One command per chore
Weekly reports
Across multiple client accounts
2-3h โ 45 min
Biweekly docs
Client meeting pages in Notion
1h โ 30 min
Monday update
Pod update drafted from Slack + reports
30 min โ 5 min
Ideation
Concept ideation + 12 creative templates + competitor research
2h โ 20 min
Client ops
Kick-off prep, playbook fill, ads launch check, newsletter analyzer, setup wizard
1-2h โ 30 min
How a run actually goes
It started as my personal /skills list
40+ skills, each automating one thing I needed. And they talk to each other: competitor research feeds concept seeds into ideation, the inspiration pull feeds the templates, a launch-QA checks what the concepts ship, a newsletter analyzer feeds editorial context into every template. One skill at a time, the whole workflow connected itself.
Locked core, open edges
The plugin syncs from a repo only I push to, which protects everyone's setup from accidental breakage. But anyone can fork any skill in one sentence: ask Claude to read the plugin skill and create a personal copy. If their version is better, I ship it to the plugin, with their name on it.
Forking a skill, said to Claude word for wordRead the concept skill from my plugin.
Create my own personal copy of it as a new skill called
my-concept, keeping everything useful.
Rolled out across the team
Onboarding page with the one-time install and a tutorial card per skill, plus optional setup calls. Adoption and support across Mac and Windows, so every growth manager runs the same, current playbook.
Rules & guardrails straight from the skill instructions
- One source of truth: every GM runs the same, current skills.
- GM-agnostic: skills resolve the running GM dynamically, never hard-coded to me.
- Ships with reference files (rules, IDs, playbooks) so the AI follows the team's real SOPs.
- Auto-syncs from GitHub: no manual copy-paste between teammates.