Drove sign-ups at scale for a global creator brand, with quality holding as volume grew.
The Daily Wisdom, a global creator's daily newsletter. Owned paid acquisition end-to-end and ran creator-recorded video ads at scale, keeping sign-up quality high. The target felt ambitious. It wasn't.
The brief
The Daily Wisdom is a global creator's daily newsletter. I owned paid acquisition end-to-end: research, concepts, creator-recorded video ads, weekly reporting and an AI voice-clone experiment.
What I did
Built the research OneSheet, ran kickoff + biweekly meetings, and posted weekly performance reports.
Produced monthly creative batches: creator-recorded video ads, UGC podcast ads and an AI/ElevenLabs voice-clone experiment.
Diagnosed low landing-page conversion, a tracking break after a thank-you URL change, and a multi-week unsubscribe investigation tied to the rebrand.
Automated a weekly newsletter analysis to Notion alongside the performance reports.
What I own here
The full loop, not a slice of it. On this account I run:
